Oh Molly is a women’s fashion label designed to bring joy, comfort, and style together. Created by Maeve Dennehy, owner of Love Cherish, the brand is all about having fun with clothes while ensuring each piece is wearable and functional. The label’s bold yet feminine identity, symbolized by its heart-shaped logo, reflects its commitment to making women feel confident and happy in their everyday outfits.

oh molly - clothing label

Project

Creative Direction
Brand Identity
Social Media Design
Print Design
Hang Tag
Landing Page

designed in 2021

The design strategy behind the Oh Molly logo is rooted in the brand’s core values of playfulness and functionality. The bold typography evokes confidence and strength, while the soft, heart-shaped symbols add a touch of femininity and warmth. This balance captures the essence of Oh Molly—fashion that stands out but remains approachable and wearable. The heart shape, a universal symbol of love and joy, ties into the brand’s goal of making women feel good in what they wear, adding a personal and emotional connection to the brand identity.

The logo, paired with supporting patterns and graphics, sets the tone for a brand that is both stylish and practical, reflecting the everyday lives of the modern women it serves. It’s a visual representation of clothes that are easy to wear yet make a statement, highlighting the harmony between form and function.

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