Guided By Your Values, Essence, And Story. Creating A Strategic And Unique Brand.
Branding and Website Design for Purpose-Driven Businesses
More than design
At Core & Form, we go deeper than surface-level design, we uncover the heart of your brand and express it visually, verbally, and digitally so your business not only looks the part, but connects with the right people and creates lasting growth.
We bring a blend of intuition and insight to every project, combining creative thinking with grounded structure to help brands rise—strategically and soulfully.
We believe that branding should feel aligned, not forced. It should be built with intention, not guesswork.
for early-stage startups and Scaling Businesses.
From launching something new to elevating what already exists, our services are built to meet you where you are. Whether you're laying the groundwork or refining your identity for the next stage of growth, we offer clear, considered design solutions to move your brand forward.
But more than the stage of business, what matters most to us is alignment. Core & Form is a design studio built on integrity and mutual respect. We’re committed to working with people who value inclusivity, equity, and purposeful design. Our work actively supports and welcomes clients of all races, genders, sexual orientations, abilities, ages, and lived experiences.
Do you hold these same values? Then we might be the right fit.
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Meet the founder
Founded by Roberta Rechena in 2020 from a small corner of her living room, Core & Form began as a bold leap from the corporate world into purpose-led design. With a professional background in IT and Pharma, and formal degrees in Communications Design and Digital Marketing, Roberta brings a rare blend of analytical thinking and creative intuition to every project.
Today, Core & Form operates from studios in Dublin and Lisbon, having worked with over 100 brands around the world to build thoughtful, authentic, and lasting brand identities.
2000-2005 - Communications Design Bachelors Degree
2019 - Digital Marketing diploma
2020 - founded core&form (former by roberta - creative studio)
2025 - over +100 brands designed
"Couldn't recommend Core and Form more! Roberta was a dream to work with and the results speak for themselves. Really proud of our new brand and website!"
