Guided By Your Values, Essence, And Story. Creating A Strategic And Unique Brand.
Branding & Web Design Driven by Purpose and Intention.
As a strategist and designer I'm all about making your business stand out with a genuine brand identity and a website that really draws people in.
Curiosity has always driven me to ask 'why,' and it's a given that every brand I design holds a deeper significance — your story, your values, and a hidden essence unearthed through my immersive, soulful design process.
Nothing makes me happier than hearing from clients who are over the moon about sharing their website and socials with potential customers, and seeing those efforts turn into more sales and bookings!
My goal is to give your brand a serious confidence and authenticity boost. Together we'll get your brand positioned right where it should be.
founder, designer
portuguese, mom, loves the outdoors
creative, dreamer, determined
Hi, I'm Roberta
storyteller
work with me
kindness
respect
simplicity
connection
is reflected in my empathetic and understanding interactions, ensuring you feel heard and valued.
is a cornerstone of my practice, not only in how I will interact with you but also in how I honour your vision and story.
is evident in my design philosophy, where I focus on clean, clear, and effective designs that communicate messages effortlessly.
is central to my work; I strive to create designs that resonate emotionally with your audience, fostering a deeper relationship between the brand and its clients.
work with me
Ever since I was little, my parents thought I'd grow up to be a singer because I was always belting out ad jingles from the TV. But it turned out, I was more impressed by the world of brands and marketing than by singing. I always leaned towards the creative side – starting with fashion design, art, and eventually finding my true calling in graphic design. I have also loved magic, symbology and semiotics. I went on to university and after 5 year degree in 2005 I graduated in Communication Design in Lisbon.
In 2013, life had other plans and I found myself working as a Project Manager and Data Analyst in big corporates, far from my creative roots.
In 2019 after leaving a toxic job (because life's too short for that), I decided to jump back into design and go freelance. Then, life hit hard again – my dad passed away unexpectedly at the age of 59. It was a wake-up call about life's brevity. My business took a backseat as I dealt with grief, and when I returned, I realized I had to face my shadows including battling low self-confidence and fragile mental health. Starting my business was not only to fulfil my dream but also to make my dad proud, especially knowing how short life can be.
Fast forward to today, this journey has shaped my approach to branding and web design, especially for personal brands. I believe every brand has a 'body' and 'soul' – the soul captures the essence, values, and story, while the body is the visual part, like logos and colors.
My job is to bring these together, creating a resonant, authentic identity for each brand.
Empowering other businesses and personal brands is my passion. I love giving them the tools to stand out against bigger competitors, instilling the same confidence that I had to rediscover in myself.
Just like I did, I want you to chase your dreams unapologetically.
we all have a story, here's mine...
