Core & Form | Branding & Web Design Studio

The weight of an undefined brand is holding your business back.

You’ve built something of substance, but your visual identity hasn’t kept pace. I help founders bridge the gap between where their business is and how it’s perceived.

Together, we find your Core and give it Form.

Start the transformation

You are no longer a beginner.

But when you look at your website or your social media, it doesn’t feel like you.

It feels like a version of you from two years ago.

When your brand is “fuzzy,” every sales call feels like an uphill climb.

When your visuals feel “good enough,” you leave room for doubt. You don’t need more noise or a trendier logo. You need a brand that finally reflects the depth of the work you actually do.

Strategy first. Design as a result.

Design without a foundation is just decoration.

At Core & Form, we work from the inside out.

The Core: Identifying the values, the voice, and the “why” that makes your business unshakeable.
The Form: Translating that foundation into a visual system and digital home that feels intentional, grounded, and unmistakably yours.

The Brand Build

by Core & Form ™

A high-touch, four-phase journey to total brand clarity. This is my signature process for the founder who is ready to stop “making do” and start leading.

We don’t just deliver a logo; we build a complete ecosystem, from strategy and creative direction to a fully realized digital presence.

In their own words

"I didn't fully grasp the importance of branding on a website until I started working with Roberta. My previous site was outdated and didn't truly represent me or my brand. Now, I feel incredibly proud to share my website with new clients. My website it’s significantly boosting my exposure and professional standard. I’m genuinely proud."

"Roberta is exceptional at what she does and will not be a decision you will regret. I couldn't thank her enough for the quality of her work and the ease at which the project was managed. I'll be using her for so many more design projects in the future.
If you are looking to develop your brand or build a new website, there is no-one else you should work with."

"Roberta captured the soul of my work with such clarity and care. Every detail felt intentional and deeply aligned with who I am. The process was incredibly collaborative, thoughtful, open, and rooted in real listening. "

"Roberta worked with us on the rebrand and website design for our flower business. To say that Roberta gives her everything to a project is a complete understatement, from the very beginning her passion was apparent, especially in a business like ours where emotions and feelings are so important to portray she has done that so well through our branding, logo and website. "

I don’t just design logos;
I build confidence.

Every project is a collaboration, rooted in understanding.

The Branding Consultation

Not every stage requires a full overhaul. If you’re feeling stuck on your message or unsure of your next visual move, let’s spend 90 minutes together. You’ll leave with a clear diagnostic of your brand and a roadmap for what to fix first.

To ensure every founder receives my full strategic focus, I only open 4 consultation slots each month. >
These sessions can be booked individually or reserved as a Consultancy Pack for ongoing refinement. To secure your place or discuss a package, please reach out via email.

I'm Roberta,
a designer for the founders who care.

I believe the most powerful brands are the most honest ones.

I founded Core & Form™ because I saw too many brilliant businesses getting lost in the “corporate noise.” You didn’t start your business to blend in, yet somewhere along the way, your brand stopped feeling like you.

When I hold that sign in my hands, it’s not just a prop—it’s the filter for everything I do. I believe the most powerful brands are the most honest ones. My approach is mindful, collaborative, and strictly anti-trend.

I’m not here to just give you a “new look.” I’m here to help you build a visual legacy that feels as grounded and professional as the work you actually do.

Trade the noise for clarity.

Ready to align how your brand looks with how you lead?

Tell me about your business, and let’s see if we’re a fit.