Roberta's Bios

Roberta Rechena
Founder and Creative Director of Core & Form™
Designing Brands That Feel Aligned, Look Premium, and Grow with Purpose

short & long versions: feel free to use this text if you need help describing the scope of my work.

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long bio

Roberta Rechena is the founder and creative director of Core & Form™, a Dublin-based brand and web design studio with a global outlook and Portuguese roots. With over 18 years of experience spanning corporate, creative, and strategic fields, she now helps purpose-driven founders and growing businesses build brands that are both deeply aligned and ready to grow.

Her approach centres on the Core & Form method—a process that brings together the heart of a business with the visuals that carry it forward. The Core is the strategy: values, voice, purpose, and positioning. The Form is the design: how that essence takes shape through brand identity, digital presence, and cohesive visual language. By connecting these two layers with intention, Roberta creates brands that resonate and endure.

Known for her calm clarity and creative depth, Roberta partners closely with her clients—guiding them from vision to expression through thoughtful design and meaningful collaboration. Her work prioritises alignment over aesthetics alone, making sure every brand she builds is not just beautiful, but built to last.

Now calling Dublin home since 2013, Roberta lives with her family and draws inspiration from the quiet beauty of nature, the rhythm of the sea, and the power of a good story. She believes in design that reflects who you are, invites trust, and leads with purpose.

If you’re ready to bring clarity and intention to your brand, Core & Form is ready to meet you there.

short bio

Roberta Rechena is the founder and creative director of Core & Form™, a Dublin-based brand and web design studio helping purpose-driven founders and businesses build aligned, lasting brands. With over 18 years of experience and a background in Communications Design and Digital Marketing, Roberta combines strategy and creativity through her signature Core & Form method—bringing clarity, depth, and visual excellence to every project.

the story

Roberta Rechena is the founder and creative director of Core & Form™, a branding and web design studio based in Dublin. Her journey into design began long before the studio was born—rooted in a lifelong fascination with brands, storytelling, and the emotional power of visual identity.

From a young age, Roberta was drawn to the creative world. While her parents thought she might become a singer (thanks to her habit of memorising every ad jingle on TV), it was the meaning behind the messages that captured her imagination. Her path led her through fashion, art, and ultimately to a degree in Communication Design, where she deepened her passion for symbolism, semiotics, and design theory.

But like many creatives, her journey wasn’t linear. For several years, Roberta worked in project management and data analysis within large corporate settings—far from her creative roots. It wasn’t until 2019, after leaving a toxic work environment, that she returned to design with a renewed sense of purpose. Just as she was stepping back into her passion, life dealt another unexpected blow: the sudden passing of her father. That moment reshaped everything.

Grief became a turning point. It grounded Roberta, clarified her priorities, and fuelled her desire to build something meaningful—not just for herself, but for others. Founding Core & Form was not only an act of courage, but a tribute to her father and a testament to how short and precious life really is.

Today, Roberta channels those lived experiences into the brands she builds. She understands what it means to overcome fear, reclaim confidence, and step into your story with intention. That understanding shapes her approach—especially when working with personal brands and small businesses who need more than a logo. They need clarity, belief, and design that reflects who they truly are.

Empowering local and independent businesses across Ireland and beyond is at the heart of her work. Through Core & Form’s unique method—connecting brand essence (Core) with brand expression (Form)—Roberta helps clients bring their story to life with authenticity, courage, and creative depth.

She believes in design that not only looks good, but feels right. And her mission is simple: to help others show up as they are, build something they’re proud of, and chase their dreams unapologetically.

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