brands with purpose & intention
I call my design method: Core & Form™, which is built on the principle that brands are made up of two integral elements. The "Core" consists of the brand's 'why,' its values, and its story—capturing the essence of the brand. The "Form" then brings this essence to life through visual elements such as logos, colours, typography, and online presence. By seamlessly blending the Core and the Form, I create powerful, unique brand identities that genuinely connect with audiences.
my speciality is designing
Brand Questionnaire
Brand Clarity Call
Brand Strategy Presentation PDF
1 Compreehensive Brand Identity concept to include:
Primary Logo + all variations you’ll need
Design elements (like a custom pattern or icons, depends on what the brand needs)
Colour palette (hex, rgb and pantones)
Brand typography
Brand Style Guide PDF
Brand Masterfiles
Core Brand Identity Design Package
learn more
Find the right branding package to bring your vision to life. Download my Services & Pricing Guide to see how we can create something truly meaningful and connect your brand with the people who matter most.
what's included
Pre-Project
Let's grab a virtual coffee and discuss the project in more detail
Accept proposal, sign your contract and pay the deposit
the Core & Form™ method
First I want to explain to you why is it called Core & Form™. As a brand designer, I aim to authentically represent your brand's true self through visual elements. To me, this means understanding your brand on two fundamental levels: the Core, which includes your values, personality, ethos, tone of voice, and more; and the Form, which includes your logos, fonts, colours, and visual assets. My approach is deeply intentional; by listening to your vision, we co-create a brand that genuinely mirrors its identity.
Project phase
The core
The form
(Deliverables: logo collection, font pairing, colour palette, pattern, textures), brand style guide)
post- Project
Offboarding call to walk you through all your new brand assets and answer any questions you might have.
Brand Launch! Time to pop the bubbly, sit back and enjoy this new chapter of your business!
i'm ready, let's get started!
- Cheryl o'Mahony , your secret wardrobe
Working with Roberta was amazing, she brought my brand and vision to life. She ticked all the boxes and knew exactly what I was looking for. Roberta listened to me and knew exactly what I needed, it was like you were able to get inside my head and see the vision. With regards working with Roberta it was a quick and easy process, so kind to speak to and the turnaround time was just amazing. I would 100% recommend Roberta to anyone who is looking for a re-brand or starting out on a new venture.
"Since launching I have had so many new followers as now my page looks like a professional business."
You have questions, I have answers!
Frequently Asked Questions
One of the standout aspects of my approach is its structured and collaborative nature, which has consistently received great praise form previous clients. I pride myself on bringing a holistic blend of skills and expertise to every project. From the outset, I prioritize understanding and aligning with your vision. Recognizing the uniqueness of each brand, I ensure that I truly 'see' and 'listen' to your brand as you do. My commitment to understanding your brand extends beyond conventional methods; I immerse myself in various ways, be it through music, delving into hobbies, or even booking your services. This deep dive allows me to grasp the essence of your brand, ensuring a tailored and impactful outcome.
The first payment is your deposit and what ensures your project is booked in my calendar. Depending on the size of the package you chose, payments can be split into 2, 3, 4 or more instalments. Please note that until a deposit is paid and the contract is signed your project is not booked and the date can be given to another client.
I am usually booked 2-3 months in advance, and only take a maximum of 2 projects at a time so early booking is advised to avoid disappointment.
It will depend on the project scope and deliverables, it can vary from 2 to +12 weeks depending on the scope.
One is the short answer. However after the branding concept is presented to you, you have time to reflect and provide feedback, Two rounds of refinements are included and that will give us plenty of room to work on anything you might feel is off on the concept. Also, keep in mind that your branding concept includes more than one variation of your logo to allow for flexibility.
