project
Brand Strategy
Creative Direction
Brand Identity
Social Media Design
Services Brochure Design
Web Design
designed in 2024
the serene celebrant
The Serene Celebrant specializes in creating deeply personal and meaningful wedding ceremonies that reflect each couple’s unique love story. With warmth, empathy, and a touch of lighthearted joy, the brand aims to make every celebration unforgettable and serene.
the brief
The goal was to design a brand identity that embodies the essence of The Serene Celebrant: serene, sophisticated, and deeply personal. The visual identity needed to appeal to engaged couples seeking a unique and heartfelt celebration while highlighting the warmth and professionalism of the celebrant.
design direction and results
The logo design features a modern serif font with a subtle diamond detail on the ‘C’, symbolizing an engagement ring and adding refined elegance. A secondary logo, with the word “SERENE” arranged in an arch, symbolizes the ceremonial arch and the celebrant’s role in uniting couples. This combination perfectly balances tradition and modernity.
The typography uses ‘Raleway’, a clean sans-serif, paired with an elegant serif for headings, creating a harmonious look that is both approachable and sophisticated. The color palette of pastel blues, soft greens, and warm neutrals conveys tranquility, while gold and silver accents add a touch of luxury.
Textured backgrounds were created to reinforce the brand’s ethos of serenity and warmth, while the symbolic engagement ring emphasizes commitment and love. This design direction ensures The Serene Celebrant’s visual identity is striking and meaningful, resonating with couples seeking personalized, serene wedding experiences.
Interview with Jacqui Lee
Why did you choose me over other designers?
I’d been following Roberta for a while- and I trusted her. I connected with her values.
How was the process of working with me?
Seamless, very much a collaborative process.
How do you feel about your brand and website now?
I’m so incredibly proud of it! It’s really beautiful.
What results have you experienced since launching your brand?
I’m beyond confident in terms of brand and my customer experience when clients find my website.
What was your favourite part of working with me?
The ease and pace made it a really enjoyable experience. You listen, and for me that's everything. You truly care like it’s your own personal project. It was a joy to work with you.
Client love
I didn't fully grasp the importance of branding on a website until I started working with Roberta. My previous site was outdated and didn't truly represent me or my brand. Now, I feel incredibly proud to share my website with new clients—it really sets me apart from my competitors. It's a true reflection of what I can offer my couples, and I believe it’s significantly boosting my exposure and professional standard. I’m genuinely proud of what we've created.
"I feel incredibly proud to share my website with new clients—it really sets me apart from my competitors."
//Jacqueline Lee - wedding celebrant
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