project
Brand Strategy
Creative Direction
Brand Identity
LinkedIn Banner
Presentation Deck Design
Web Design
designed in 2024
walker&co
Walker&Co, founded by Emma Walker, operates as a consultancy and coaching practice. The
brand is rooted in deep personal values and a commitment to enhancing organizational and
individual performance. Its dual focus covers strategic revenue enablement and personalized
leadership development. Walker&Co is about empowering businesses and individuals to
reach their fullest potential through tailored strategies and supportive coaching.
objective
Walker&Co aimed to elevate their brand identity to reflect their growing position as a leader in enablement consulting and leadership coaching. The goal was to create a brand that was both visually striking and aligned with the company’s mission to empower individuals and organizations through strategic leadership.
challenges
Walker&Co needed a brand identity that could communicate their expertise and trustworthiness while standing out in a competitive industry. The design had to be professional yet approachable, speaking directly to their target audience of business leaders, consultants, and executives.
We developed a cohesive design direction that encapsulated Walker&Co's strategic objectives and core values. The design incorporated modern typography, a refined color palette, and distinctive visual elements to create a memorable brand presence. These design choices not only enhanced visual appeal but also ensured that the brand aligned seamlessly with their vision and mission.
solution
- Typography & Colour: Chosen to convey professionalism, leadership, and trust, while remaining approachable.
- Design Elements: Subtle yet impactful design elements to enhance brand memorability without overwhelming the message.
- Brand Alignment: Every visual aspect of the redesign reflects Walker&Co's focus on leadership, coaching, and empowerment.
key features
The new brand identity has enabled Walker&Co to connect more effectively with their target audience, boosting brand recognition and supporting their growth in the consulting industry.
Interview with Emma Walker
Where were you and your business before we worked together?
I had no brand, no website, and was really dreading starting this type of project due to time, energy levels, and not my area of expertise.
Why did you choose me over other designers?
Initially, I was drawn to the quality of your designs from your website and social media accounts. However, once we spoke on the first call, I knew very quickly you also aligned with my own values and way of doing business.
How was the process of working with me?
Easy, easy, easy. Roberta is process-driven, goal-oriented, and simple in her approach to collaborating. Nothing was difficult.
How do you feel about your brand and website now?
I'm so happy to see my brand come to life and my website up and running. I'm so proud of what's been built.
What results have you experienced since launching your brand?
So far, the comments on both my branding and website have been amazing! I'm excited to use it now to attract new clients and bring additional awareness to what I do.
What was your favourite part of working with me?
How well we got on. It was so easy to collaborate
Client love
"If you are looking to develop your brand or build a new website, there is no-one else you should work with. Roberta is exceptional at what she does and will not be a decision you will regret. I couldn't thank her enough for the quality of her work and the ease at which the project was managed. I'll be using her for so many more design projects in the future."
"I'm excited to attract new clients and bring additional awareness to what I do."
//Emma walker - founder and coach at walker&Co
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