Branding isn’t just about aesthetics - it’s about capturing the essence of a business, shaping its future, and creating something that resonates on a deeper level. At Core & Form, we don’t do surface-level design; we craft brands that feel intuitive, honest, and built to last. Our approach is intentional, immersive, and designed for ambitious businesses that want more than just a logo, they want a foundation that inspires growth and connection.
Design should have meaning. Every element we create is purposeful, ensuring that your brand doesn’t just look good but tells a compelling story that aligns with your vision and goals.
We design for people, not just businesses. A brand succeeds when it forms an emotional connection with its audience, and we make that our priority-understanding not just what you offer but why it matters.
A brand isn’t static. It evolves. We help businesses create an identity that can scale with them, adapting as they grow while maintaining a strong and consistent presence.
Your brand is more than just visuals - it’s the foundation of your business. Whether you're building from scratch or refining your identity, we offer tailored branding solutions that help you connect with your audience, build trust, and stand out with confidence.
This service offers a focused, collaborative process starting with a conversation about the client’s vision, goals, and audience. Roberta then explores creative directions through moodboards, presenting one refined logo concept supported by real-world mockups. The final package includes a complete logo suite and a clear usage guide — ready to use with confidence.
Ideal for businesses ready to build a full visual presence, this package includes strategic brand positioning, moodboards, and a cohesive identity system. Roberta designs every element with intention and provides detailed brand guidelines and key collateral like a business card — helping clients show up consistently and professionally.
Roberta is exceptional at what she does and will not be a decision you will regret. I couldn't thank her enough for the quality of her work and the ease at which the project was managed. I'll be using her for so many more design projects in the future.
I didn't fully grasp the importance of branding on a website until I started working with Roberta. My previous site was outdated and didn't truly represent me or my brand. Now, I feel incredibly proud to share my website with new clients—it really sets me apart from my competitors. It's a true reflection of what I can offer my couples, and I believe it’s significantly boosting my exposure and professional standard. I’m genuinely proud of what we've created.