introducing the brand build
A brand and presence system for founders who are ready to be taken seriously.
You did not build your business to feel invisible, misunderstood, or hard to explain.
But right now, your brand is doing exactly that.
Your work is good.
Your results are real.
But your website, visuals, and message do not reflect the level you are operating at.
→ So you hesitate to send people to your site.
→ You feel awkward explaining what you do.
→ And you know, quietly, that something needs to change.
The Brand Build exists for this exact moment.
Not to give you a new logo.
But to give your business a clear, confident, professional identity that earns trust before you ever speak.
This is not a design package
It is a repositioning of your business.
When someone lands on your page, opens your profile, or receives your pitch deck, they make a decision in seconds.
Do I get this? Does this feel credible? Is this someone I trust?
The Brand Build is designed to make sure that decision works in your favour.
We find your Core.
Then we give it Form.
So your brand finally tells the truth about the level you are playing at.
How the experience works
The Brand Build unfolds across four connected stages.
Each one builds on the last, so nothing is rushed and nothing is random.
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Strategy comes first. Design follows. Execution is intentional.
stage 01
Brand Foundations
This is where everything changes.
Before we touch visuals, we get brutally clear on what your business is really about, who it’s for, and why people should choose you.
This is not fluffy brand talk.
This is strategic positioning that makes selling easier.
We define:
- Your purpose and promise
- Your ideal client
- Your positioning in the market
- Your brand personality and tone
- The language your business should consistently use
You walk away with a Brand Foundations document that becomes the reference point for every decision going forward — from content to sales to design.
This is the moment your brand stops feeling vague and starts feeling solid.
stage 02
Creative Direction & Visual Identity
Now we turn that clarity into something people can see and feel.
Before a single logo is designed, we define the emotional and visual direction your brand needs to communicate – — so every design decision is grounded in strategy, not taste.
Then we design:
- Your logo system
- Your colour palette
- Your typography
- Your core visual elements
Nothing here is decorative.
This is identity.
Your brand starts to feel intentional, confident, and unmistakably yours — aligned with the level you’re operating at, and the clients you want to attract.
stage 03
Social & Sales Toolkit
Your brand doesn’t live in a PDF.
It lives in the real world.
In this stage, we design the assets you use every day to show up, communicate, and sell.
This includes:
- Instagram and LinkedIn profile styling
- Post and carousel templates
- Story and reel cover templates
- A reusable pitch or presentation deck
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So whether you’re posting, pitching, or partnering, you show up as a brand that knows who it is.
No more mismatched Canva slides.
No more awkward DIY visuals.
Just a clear, professional presence wherever people encounter you.
stage 04
Your One-Page Website
Your brand needs a home.
This is a focused, conversion-driven one-page website designed to turn interest into real conversations.
It includes:
- Who you are and what you do
- Who you help
- Your story and approach
- Your services
- Social proof
- A clear call to action
(The structure can be customised based on your business needs.)
This is not a brochure.
It’s a digital base you’re proud to send people to — and one that makes it easier for the right people to reach out.
The brand build is a good fit for you if:
You are building or growing a real business, not just testing an idea.
You want to start with clarity instead of fixing things later.
You feel unsure about how to present yourself professionally.
You have a service, offer, or expertise you want to put into the world.
You want a brand that feels aligned, not generic.
You are ready to invest in doing this with intention rather than rushing it.
Whether you are just launching or evolving what you already have, this experience is designed to give your business a strong, confident foundation.
You have Questions.
We have Answers!
How long does The Brand Build take?
Most projects take between 6 and 12 weeks. This gives us time to do the strategy properly, design with intention, and build something that will support your business for the long term.
Do I have to do all four stages?
No. The four stages are designed to work beautifully together, but you can also start with the part that feels most relevant to you right now. Many clients begin with Brand Foundations and continue from there. Others come with a clear brief and we shape a more focused path together.
What if I already have a logo or some branding?
That is very common. We will look at what you already have and decide together what still serves you and what no longer does. If something works, we keep it. If it holds you back, we evolve it.
What is the investment?
The Brand Build averages at €7,000 (VAT charges may apply).
The work is split across four stages, and you pay for each stage as it begins.
Can I do only one or two stages?
Yes. You can choose to start with just the part you need right now. Each stage is designed to deliver real value on its own, while also building toward a fully formed brand if you continue.
Why is the website only one page?
For startups and growing businesses, a one page website is often the smartest first step. It gives you a professional home online without the cost and complexity of a full multi-page build. It allows you to clearly present your offer, your story, and how to work with you, while keeping your investment focused where it matters most.
As your business grows, this foundation can easily be expanded into a full website. We also design and develop full multi-page websites when the time and budget are right.
What platform will my website be built on?
We start by understanding your business, your goals, and how you plan to use your site. From there, I recommend the platform that best fits your needs.
This is usually: WordPress with Elementor, Squarespace or Showit.
For e-commerce brands, we work with Shopify.
The goal is always the same, to choose the platform that makes your site easy to manage and able to grow with your business.
Will I be able to update my site myself?
Yes. You will own your website and I will show you how to make simple updates like changing text or images, so you are not dependent on anyone. However we have monthly retainer and maintenance packages if you would like to fully outsource the website management to us.
What happens after the website launches?
You will have full ownership of your website and brand assets. I provide a full handover and a walkthrough so you feel confident using everything we created.
If you would like ongoing support, maintenance and update plans are also available.
How involved do I need to be?
You will be involved at key moments, especially during the strategy and feedback stages, but you do not need to manage the process. I guide you step by step so your time is used where it matters most and you always know what is happening.
When can we start?
I take on a limited number of The Brand Build clients at a time to make sure each project gets the attention it deserves. The best way to check availability is to start a conversation below.