Core & Form is an award winning brand and web design studio built for founders who want clarity, not noise.
We help businesses turn ideas into brands that feel grounded, professional, and ready to grow. Our work sits at the intersection of strategy and design, so every decision is intentional and every visual has meaning.
We believe that good branding is not about being loud. It is about being understood.
Our purpose
To help founders build brands that feel true to who they are and strong enough to support where they are going.
We exist to remove confusion, second guessing, and scattered visuals, and replace them with clarity, confidence, and a sense of direction.
When a brand is clear, everything becomes easier.
Selling feels more natural.
Marketing feels more honest.
Growth feels more sustainable.
How we work
At Core & Form, we do not start with design.
We start with understanding.
We take time to learn your business, your audience, and what makes you different. From there, we shape a strategy and translate it into a visual identity and digital presence that works in the real world.
Our process is calm, structured, and collaborative.
No rushing.
No guesswork.
Just thoughtful work that supports long term growth.
What we value
- Clarity over complexity
- Honesty over trends
- Depth over surface
- Partnership over transactions
- We care about doing work that lasts, for people who care about what they are building.
About Roberta
Core & Form was founded in January 2020 by Roberta Rechena, award winning brand and web designer with over 20 years of experience in the design industry.
Roberta has worked across corporate, agency, and entrepreneurial environments, bringing together strategic thinking and creative intuition. She is also an entrepreneur, podcast host, and speaker, known for her thoughtful, human approach to branding.
She believes that behind every business is a story worth telling and that good design should help that story be heard.
Things you should know
- Winner of the Network Ireland “One to Watch” Award
- Winner of the DesignRush “Best Print Design” Award 2025 for the MyPalmCo project
- Over two decades working in design and digital
- Co-Founder of The Core Makers
- Host of the Core Brands podcast
- Based between Dublin and Lisbon
Life outside the studio
- Enjoys everything creative, from painting to Cricut projects
- Never watches a film or series without checking IMDB (IYKYK)
- Often works to 80s playlists
- One day plans to write a book
- May or may not run a Marathon in 2026
Want to work together?
If you are building something meaningful and want a brand that feels clear, confident, and true to you, I would love to hear about it.
You can explore the Core & Form Experience, book a Brand Consultation, or invite me to speak at your next event.
Wherever you are in your journey, there is a place to start.